Join Dots Oyebolu as he talks with Jessica Rhodes, Founder of Interview Connections. Jessica shares how interview-based shows can grow networks and audiences while solo formats work best for nurturing an existing audience. She explains how to define podcast goals, identify ideal guest segments and use guesting to drive high-quality leads. The conversation digs into prep calls as a “great divide” in podcasting, balancing rapport building with scale. Jessica also outlines what makes a compelling guest pitch and how guests can add real value to hosts through promotion and genuine connection.

Key Takeaways:

00:00 Introduction.

03:39 Defining your ideal client guides guest selection for lead quality.

04:53 Interviewing customers can build trust and social proof.

05:55 Solo episodes require strong delivery skills and fit audience nurturing.

10:43 Prep calls filter serious guests, but can be hard to scale.

13:18 Guests should stay agile and adapt to each host’s process.

17:53 A one-pager with full show details reduces guest friction.

19:05 Personal, transparent guest outreach boosts your chances of getting a yes.

24:40 Great marketing pairs valuable content with a clear ask and call to action.

28:19 Guests add value by sharing episodes and building genuine rapport.

Resources Mentioned:

Jessica Rhodes

https://www.linkedin.com/in/jessica-rhodes-9a291020/

Interview Connections | LinkedIn

https://www.linkedin.com/company/interviewconnections

Interview Connections | Website

https://interviewconnections.com/

Insightful Links:

https://www.forbes.com/sites/janehanson/2022/12/28/podcast-guesting-is-a-killer-marketing-strategy-for-2023heres-how-to-do-it-right/?sh=40a9b9de5d84

https://podpros.com/elevating-your-podcast-guest-interview-game-to-build-stronger-connections-and-to-achieve-more/

https://www.digitalmarketer.com/blog/podcast-guesting/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. 

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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