Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.

Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies.

Key Takeaways:

(01:46) Siew Ting's extensive marketing background in consumer goods and her role at HP.

(04:02) The fundamental concept of human-centric growth in business.

(08:08) The art of crafting global brands with local relevance.

(12:24) Balancing brand purpose with profit in challenging economic times.

(18:01) The evolving role of CMOs in blending creativity and data for effective marketing.

(22:13) Utilizing customer-centric culture to develop new brand categories.

(29:05) Best practices for fostering a customer-centric culture within organizations.

(33:59) Measuring marketing success through business metrics and employee engagement.

Resources Mentioned:

Siew Ting Foo -

https://sg.linkedin.com/in/siewtingfoo

HP | LinkedIn -

https://www.linkedin.com/company/hp

HP | Website -

https://www.hp.com/

Insightful Links:

https://www.mckinsey.com/capabilities/operations/our-insights/the-human-touch-at-the-center-of-customer-experience-excellence

https://www.qualtrics.com/experience-management/customer/customer-centric/

https://www.reforge.com/blog/customer-centric-culture

https://www.coveo.com/blog/build-customer-centric-strategy/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing